When to use a 10-second test
This format shines when you want to validate messaging, hero imagery, or overall tone. Participants see a page or screenshot for ten seconds and immediately answer short prompts.
What participants do
- Watch the screenshot or live URL you provide.
- Describe what they remember, how they feel, or what the product offers.
- Share expectations for what they would do next.
What you learn
You uncover whether people understand your value proposition, if the visuals match the copy, and whether the call-to-action stands out. Small tweaks to hierarchy can often lift conversion.
Good follow-up questions
- "What do you think this company offers?"
- "Which element stood out the most?"
- "Is there anything that felt confusing or unexpected?"